Coca-Cola

How can one of the biggest brands in the world take a stand against intolerance and racism in the world?

For almost 100 years, the Polar bear has been the face of many iconic Coca-Cola winter campaigns worldwide. But the Polar bears have always been shown in the company of each other. This observation has served as an opportunity to send a powerful message about diversity.

For the first time in brand’s history the iconic Coca-Cola Polar bear is joined by bears from other continents: a black bear, a brown bear and a panda bear. We celebrate diversity and unity in a charming way by showing them together sharing a Coca-Cola, a product available in all parts of the world.