#Unfollowme
Hate speech. Thousands of influencers give it a platform, thus unintentionally generating immense reach. 2018, at the peak of social media hate, more than 100 influencers took a stand and sacrificed their most important currency: their followers. They asked followers with a right-wing extremist mindset to unfollow them. The social web got inspired and more than 40.000 posts were created on unfollowme.org.
The reaction: tens of thousands followers less. An urgently needed debate about values in social media was sparked. Then something surprising happened and the influencers gained 3 times as many new followers.
1x Gold, 3x Silver, 4x Bronze at ADC Germany 2019
2x Gold at New York Festivals 2019
Campaign of the year at Digital Communication Awards 2019
