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Penguin Books

THE INTELLECTUAL TWEETER

 
 

One of our first projects we did as a team at Miami Ad School was to find a problem and then come up with a solution. We noticed that language is pretty horrible on Twitter, so we tried to change that with the help of the best writers in the world.

 Of course, it’s a spec-ad, but Valerio has managed to create this animated case film in only 12 hours, just in time to our presentation at 9 o’clock in the morning.

 Night shift is the best team-building exercise, they say.